Human Resourcing Planning in Global Brand

Human Resourcing Planning in Global Brand Introduction The report on Human Resource Planning focuses on the HR plan followed by one of the leaders in global IT services, the Wipro.The Company has booked itself a decent position in the niche market category of consumer goods, business process outsourcing services, product engineering services and illuminating solutions. The report tries to analyze the importance of a well structured human resource planning system in a multinational company like the Wipro.The need for a carefully constructed legal and organizational framework for the employment of staff, and the need for a very effective grievances system has been closely studied in this report. A sincere attempt has been put in to identify and understand the detailed recruitment process of staff. Wipro provides an ideal platform for organizations seeking IT solutions because of its strong human resources, superior performances and sincere commitment towards quality ensurement.It provides business and technology consultations services to a number of organizations worldwide. About the company Wipro stands for Western India vegetable Products ltd.It began its operations in 1945 as a vegetable oil manufacturer in Amalner,India.The company has its equity shares listed in India(both in National Stock Exchange and Bombay Stock Exchange)and also in US(New York stock exchange) . Wipro has its services spread over wide horizon of activities. Some of which are manufacturing, media, healthcare, telecom, transportation, aerospace, automotive, communication, energy, pharmaceuticals, financial and banking services, insurance, and technology. It has over 800 plus clients and about one lakh associates from 70 different nations. It maintains more than seventy two outlets and employs ninety six thousand people over fifty five nations. Wipro is the third largest R D service provider in the world. It keeps track of all the latest developments in the technological field. It believes that such latest technological innovations has an important bearing on the competitive strength of the concern.Wipro can be termed as a leading vendor of enterprise technology. It is because of its strong brand power that Wipro is now able to reach new heights. Need Importance of Human resource planning The term human resource embraces the entire workforce in an organization form the top level to the bottom level. Human resources are considered to be the most important asset of an organization. The success of every organization depends on the efficiency of its manpower. The increasing global competition, rising customer demands, shortage of skilled and able workers has all contributed towards increasing the relevance of human resources in this era (Webb, 1989). The HR department of every organization should learn how to manage the employee performances effectively. Human resources are the power house of any organization and it is very much essential to nurture them through proper planning and management. The problem is how to utilize and manage these resources to deliver maximum results. Human resource planning is an effective technique of empowering the people with competitive skills required for business management. It is a systematic process through which the need and availability of human resources for accomplishing the organizations strategic objectives are identified and assessed (Mathis Jackson, 2007). HR planning is concerned with determining whether the organization contains the right number of employees, with right skills and competencies in the right place at the right time. The HR plan should contain a detailed study of the skills, talents, knowledge, competency, experience and creativity of its employees. This informations forms the basis for taking optimum career decisions like promotions, de-promotions, dismissals and transfers. Apart from studying the capabilities of its own employees HR plan also assesses the external environment for meeting the labor supply requirements of the organization. It involves forecasting of future manpower requirements of the company and making necessary moves to fill in the vacancies. The HR strategies must be in consistent with the organizational objectives. In any organization it is essential to link the human resource plans with its business strategies and objectives (Rothwell Kazanas, 2003). The HR plans have great impact on the strategic plans of the company. The aim of HR practitioners is to coordinate and align their efforts with the strategic planners. The business objectives can be closely related with the HR objectives as HR is an important part of the organization. Easy attainment of goals is possible only though combined human effort. HRP at Wipro HRP tries to highlight the means through which people are appointed and developed to increase the organizations efficiency (Armstrong 2006).HR plans estimates the number and kind of employees that an organization would require to perform its jobs efficiently and effectively. Following are the important HRP goals in Wipro: Determining the future staffing needs . Accepting and adopting the changes in the internal and external environment. Optimum and efficient utilization of existing workforce. Systematic procedure for advancement of employees. The figure given below shows the HR planning process followed in Wipro Estimating manpower Required Recruitment process Development and training of Selected candidate Promotions and transfers Fixing of payment scale Here the HR planning system is broken down into different phases and arranged in the hierarchical order. Recruitment process Recruitment is the process of inviting applications from suitable candidates and selecting the best candidate from amongst them. The aim of recruitment is to create a pool of applications (Aswathappa 2005).It involves searching various sources to find suitable candidates and persuading them to apply for the jobs. Recruiting is the term applied to the phase of personal management that involves reaching out and attracting a supply of people from which to select qualified candidates for job vacancies. An effort is made to attract potential employees with the necessary characteristics for the jobs available (Megginson, 1981) So recruitment means to finding and encouraging prospective applicants to fill up the vacancies in the organization. Recruitment can be made within the organization or from external environment. There are two sources for recruitment: The external source and the internal source. The internal recruitment can be done through promotions, transfers, employee recommendations and references. Whereas the external means for recruitment includes advertisement, campus recruitments, employment exchanges and agencies. In wipro the recruitment process follows three important stages. They are:- Stage I Written test, Stage II- Personal interview, (Stage II consist of two parts) (i)Interview to test the technical skills (ii) Interview to test the HR knowledge. Stage III Placements Stage I Written test Here the applicants shall be required to undergo a written test. It shall include questions to test the aptitude of the candidates. Sometimes the applicants might have to face verbal questions too. Stage II Personal interview Technical interview comes first in stage II. Technical interview is conducted to assess thee basic technical knowledge. The elimination process starts from here. The applicants shall be selected to the next stage on the basis of the performance. The next is the HR interview. Here the interviewers shall include some general questions like asking the candidates to give a self assessment, asking about their ambitions, family background, their knowledge regarding the company etc. A group discussion may also be conducted to assess the communication skills and vocabulary of the candidates. The filtering process shall be completely depending on the individual performance of the candidates in the above stages. The final stage is the placement of employees. Placement implies accepting the selected candidate and placing him in the post for which he has been appointed. It is concerned with matching the selected candidates with the jobs. Once a candidate clears all the stages the Manager (HR) shall provide him with the employee code number. He/she has to agree upon the terms and conditions of appointment and shall submit their joining letter. After recruitment the newly elected candidate must have to undergo compulsory training, to make them well equipped and familiar with the organization. The talent transformation department of Wipro takes care for this. The following illustration shows in detail the recruitment process followed in Wipro:- Recruitment process Written test Technical Interview HR Interview Placement Personal Interview Measures taken by the company to promote employee welfare Wipro considers its human resource as one of their most priced asset and hence has taken every precaution to make sure that they retain their employees and strengthen their commitment. It has launched various welfare measures for its employees. Such as educational facility for their children, medical reimbursement, housing finance, recreational facilities, insurance policies and canteen facilities. Among these, promotional opportunities play a very important role in making employees happy. Promotion means advancement from the current post to a higher post. Promotions offer better status and payment to the employees in the concern. Opportunities for advancement shall be based on the performance of the employees. Understanding grievances of employees A well structured grievance system is essential for effective identification and redressal of employee grievance. Such an efficient grievance system is a must for ensuring employee satisfaction and better labor relationship (Durai, 2010).It is a prerequisite for every organization to ensure quality employee performance. According to Wagen (2007) a grievance process should consider the following aspects: The process must be duly agreed by everyone in the company. The process must be communicated in English. The procedure followed for filing the complaint must be unambiguous. An objective approach must be followed while dealing with the complainants. Confidentiality must be followed wherever it is necessary. The entire process must be clearly documented. The grievance procedure to be followed is stated below (Selwyn 2006):- i. The employee shall specify his grievance or complaint (in writing) and a copy of the sane shall be forwarded to his employer. ii. The employer shall call upon the employee to attend the meeting where the matter is going to be discussed. The employee has to ensure his attendance. Once the meeting concludes the employer shall inform the employee about his decision with regard to the grievance. The employer must inform the employee his right to make an appeal if he is not satisfied with the judgment. iii. The employee should communicate his intention of making an appeal to his employer. Accordingly the employer shall again call a meeting to discuss on this matter. The employee should take every effort to ensure his attendance. After the hearing the employer shall convey his final decision to the employee. Wipro maintains a very effective grievance system. The grievance process followed by the company contains all the necessary ingredients as discussed above. By following such a system the company is able to easily resolve employee conflict and maintain a peaceful environment. Disciplinary process in the company Discipline is an indispensable factor in human resource planning in a large organization like Wipro.Discipline ensures strict adherence to the procedures, plans and rules of the company. Absence of discipline can bring utter chaos and confusion within the organization.Wipro follows a strict and fair disciplinary system. Following are the important questions raised during the disciplinary procedure of the company: What acts of offence, violation, misconduct have been done by the individual? Did such act amount to breach of code of conduct? The impact of the offence. Is the offence in anyway related to the job performance of the employee? In case of minor offences the employees shall be given warnings or memos. But if such act of offence has affected the company in a grave manner the employee shall be dismissed immediately. Acts of deceit, willful suppression or destruction of important information, willfull negligence of duty, causing personal injury or accidents shall invite dismissal with immediate effect. The dismissal procedure includes: 1. Issuance of sufficient show cause notices 2. Providing an optimum opportunity to be heard 3. Ensuring the presence of the individual during the hearing 4. Permitting the employee to present witnesses 5. Hearing of the witness account 6. Recording of all the procedures and decisions taken in the meeting by the officer in charge 7. Announcement of the decision It should be noted that the presiding officer be impartial and fair in his decisions. IMPORTANCE OF EMPLOYEE WELFARE ORGANISATION What is ACAS? ACAS means Advisory Conciliation and Arbitration Service. It was established in the year 1975 under the Employment Protection Act. The purpose of ACAS is to ensure better working life and improve the labor relations. ACAS is directed towards solving of employee problems and raising their standard of performance by conducting quality education and training programs for them. ACAS plays three important roles in improving the employee relations (Currie 1997).They are:- 1. Advisory role: ACAS can be viewed as an advisory body as it offers advisory and consultation services to the organization and employees who feel that they have been overlooked or unfairly treated. Through the informations contained in the code of conduct issued by ACAS, it shows an organization the need to maintain a fair grievances and disciplinary system. Many organizations have adopted the principles of ACAS. 2. Role of Conciliation: Here ACAS tries to resolve employee conflicts before the issue reaches the hearing phase. The conciliation officer tries to guide and make both the parties understand the probable outcome of a tribunal. 3. Role of Arbitrator:-In common practice, the employee conflicts are solved within the organization. But the need for an arbitrator arises when the internal dialogues fail to settle the issue. Most of the organizations prefer ACAS to don the role of arbitrator. While acting under this role ACAS may appoint an arbitrator or even form an arbitration board. Such decisions shall be based on the complexity and relevance of the issue. ACAS codes and principles mainly stresses on the importance of maintaining discipline in the organization(Taylor, 2005).ACAS has set specific codes and procedures to be applied on the disciplinary system and dismissal process of the company. Following are the important points covered by the ACAS code in this respect:- Every company should maintain specific and systematic disciplinary procedures and these procedures must be kept with the company in the written form. The name and designation of the person authorized for taking disciplinary actions must be separately stated. The procedure must precisely state the grounds on which disciplinary actions shall be evoked against the defaulting employee or employer. The employee has to be informed about the complaint raised against him. And he should be provided with a reasonable opportunity of being heard. The company should have fair warning system. Proper warnings have to be raised whenever it is necessary .An opportunity must be given to the employees to correct their actions. Every employee has the right to appeal. The company should have a well structured complaint redressal committee before whom the employees shall appear. The employees have the right to representation. Any employee or member of the trade union can accompany the employee during the hearing. Hence ACAS plays a very important role in ensuring a fair and effective grievance and disciplinary system in an organization. Employment Tribunal The Employment tribunals were introduced in the year 1964 for the first time under the Industrial Training Act (Pettinger 1999). Employment tribunal is another important organization which plays a very important role in promoting employee welfare in the industry. They deal with safeguarding employee rights. The tribunal is empowered to give a fair trial to the employees who have been unfairly dismissed (Chandler, Waud 2003). If an employee is dismissed on the basis of any incorrect informations or if he has been denied the right to appeal then the employment tribunal (if the employee is able to prove his innocence) shall dismiss all the allegations against him. Person, persons or bodies like labor unions filing the case to the employment tribunal is termed applicants. And the other party (employer or the company) against whom the case has been filed is termed respondents. The applicants as well as the respondents have the right to present witnesses to their support. The tribunal may require each of the parties to produce necessary documents or evidences while conducting the trial. The decisions shall be taken on just and equitable basis. Two remedies are available to the employees who have been unfairly dismissed. One is to seek re-engagement and the other is to claim compensation. The employment tribunal has the power to issue orders for re-engagement and awarding compensation for the aggrieved employee. The tribunal has been setup to provide a platform for easy settlement of disputes between the employees and the employers (Pettinger 1999).In this manner employee tribunal tries to solve the grievance of employees in a very effective manner. It stresses on the fact that no employee shall be dismissed unless he has been given a reasonable opportunity to prove his innocence .The ultimate objective of the tribunal is to promote and protect employee welfare and rights through fair trials. Apart from the tribunal, the Trade Unions, welfare organizations formed by the employees themselves, government agencies set up under various statutes are in the continuous process of protecting the rights of employees and increasing their job satisfaction. They ensure that the employee grievances are met in a satisfactory manner and a fair and just disciplinary process is followed by the concern. SUMMARY The report on Human Resource Planning tries to highlight the importance of human resources and the need to effectively plan and manage the human resource in a large organization like the Wipro. Human resource planning is concerned with determining whether an organization has the right number of employees, in the right place at the right time. The report goes through the various phases of human resource plan followed by Wipro.The HRP goals of the organization have been clearly stated in the report. The various stages in the recruitment process of the company have been well explained with the support of a detailed illustration. The report also explains the importance of having a well planned and systematic grievance and disciplinary system in an organisation.The disciplinary process followed by the company has been studied in detail. The dismissal procedures have been clearly mentioned in the report. The report attempts to bring out the importance and impact of various employee welfare organizations like ACAS and the Employment tribunals. The principles and procedures specified by the ACAS and the tribunals must be considered while developing the grievance and disciplinary process. CONCLUSION On the basis of the report we arrive at the conclusion that Human Resource Planning is an indispensable part for any organization. An organization enjoys the following advantages of having a well built HR planning system. They are:- It helps in estimating future manpower requirements of the organization. Scarcity of employees An entity contains a number of jobs requiring highly specialized knowledge. And there is a shortage of skilled employees.HRp helps to identify such talents and ensures adequate supply of such talented employees thereby alleviating the problem of shortage in the organization. Trying to cope up with the changes With frequent changes and development in field of technology, market conditions etc, it demands more sophisticated operations. And an effective HRP tries to solve this problem by supplying the right person with right skills. Growth and development Employees leave the organization due to various reasons like death, retirement, dismissals, transfers etc, and it is necessary that these gaps have to be filled. Through proper HR planning such problems due to growth and development can be dealt effectively. It understands manpower requirements and takes suitable actions to supply the right kind of persons, considering the current business operations and future activities of the organization.

Essay --

Pouya Ghasemlou Professor Lavelle Writing about Literature 102 22 February 2014 Terms Both plays are extreme illustrations of Greek Tragedy in a sense that ‘Protagonist’ suffers from some severe hardship which is due to his/her own actions (Tragic Flaw (Hamartia)) - that element of his/her character that will lead his/her to the failure, for example, Creon's obsession with power leads to him losing all of his loved ones . Antigone is the protagonist but cursed with a tragic fate. She has often been known as literature's first Feminist since she defies to the idea that men govern and enforce the law because they are stronger so she is one of the original heroines in the history of literature. Antigone is not just a Feminist play but also a radical one too based on the fact that she rises against the tyranny. Both of the plays are One Act Play due to the fact that they took place in a single location and disclose as one uninterrupted act. Both of the plays are structured based on the traditional shape of the prologue which consists of the introduction of t he characters and the plot; choral entry (Parados); and finally interchanging choral song and scene (Stasimon). The place for Chorus to dance (Greek Orchestra) is the level round zone which is close to the front of the stage. In both of the plays ‘God Machine’ or ‘deus ex machine’ is the hoist that brings the actors to the scene. Since both of the plays have the same time and place so they have the same Setting. They also use similar Conventions, for instance, using of Greek Chorus, which is a group of people who dance and sing without direct contribution in the play. Chorus normally adverse with the characters in the play, and in between each scene of dialogue they talk about t... ... Oedipus’ request of banishment. In the Antigone on the other hand Falling action happens when Creon agrees to free her from the prison. But it was too late and she already killed herself. Antigone’s husband tries to murder Creon but when he fails he committed suicide. Eurydice, also killed herself. Foreshadowing is another literary device that has been used. Oedipus’s explicitly defines â€Å"swollen foot,† this foretells his sighting of his own self in both plays, Teiresias announces the fate of both Oedipus and Creon and is ignored by both men – this predicts the idea that leads Oedipus to ruin his eyesight. Symbols, Oedipus’ â€Å"Swollen Foot† – Oedipus gets his name from the fact that he was abandoned on the mountainside while both of his feet were nailed; this wound left him with a scar that represents that destiny has ‘marked him and set him apart’( Spark Note).

Dorothea Dix Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Dorothea Lynde Dix was quoted as saying, â€Å"In a world where there is so much to be done, I felt strongly impressed that there must be something for me to do.† Dix began at the age of 39, and spent the next 20 years as a social reformer for the treatment of the mentally ill. When asked to teach a Sunday School class at a women’s correctional facility, Dix was appalled at the conditions, as well as the fact that many of the women weren’t criminals, but were instead mentally ill. This is where her crusade began. Her work had immediate results throughout the country, and the changes are still being felt even today.   Ã‚  Ã‚  Ã‚  Ã‚  http://www.webster.edu/~woolflm/dorotheadix.html. The website is an excellent source that chronicles Dix’s early life. As a child she lived in a household with a mentally unstable mother and an alcoholic father. This site details her first career as a teacher, then her second career as a social reformer. The Webster site gives an abundance of specific detail about how Dix influenced people and how passionate she was about her beliefs. The last portion of the website biography laments the fact that Dix and her accomplishments are sadly under-reported in most history and psychology textbooks, but that this fact would sit very well with Dix herself, as she preferred to not be in the spotlight.   Ã‚  Ã‚  Ã‚  Ã‚  http://www.dhhs.state.nc.us/mhddsas/DIX/. This website gives a much more detailed description of Dix and her early life, as well as the time she spent in Boston. The writing is more personal and gives more intimate details. The site, in it’s entirety, is for the Dorothea Dix Hospital in Raleigh, North Carolina. The hospital history portion gives a stirring and highly detailed account of Dix visit to North Carolina and the events leading up to the state legislature’s decision to give money for a state hospital. It is an informative, as well as entertaining, account. The site also contains many photographs of Dorothea Dix and the hospital. This site and the historical elements that it contains is a microcosm of the change Dix brought about.   Ã‚  Ã‚  Ã‚  Ã‚  http://www.uua.org/uuhs/duub/articles/dorotheadix.html. This site gives another overview of Dorothea Dix’s early life and career highlights, but does so with an emphasis on her finding her religious home among ... ...nian Institution site gives more detail on Dix ideas and involvement in the Civil War. It tells how Dix modeled her nursing after Florence Nightingale, even down to commissioning a black dress for herself, imitative of her heroine. The article also paints a portrait of Dix as a dour, disciplined and dedicated person who had trouble relating to the nurses and had a troubling relationship with the male doctors.   Ã‚  Ã‚  Ã‚  Ã‚  Dix’s life work has had a lasting effect on the care and treatment of the mentally ill. Her goals were never concretely set in her mind, she simply did what was best for the people and accomplished immeasurable good in her lifetime. Not only did she bring to light the plight of the mentally ill, she helped to open the door for hospitals and asylums to be built across the country and bring about overall change in the care and treatment of the patients. She believed, and was able to show, that the â€Å"insane† weren’t a lost cause. With proper care and treatment many were able to recover and lead normal lives. This was something that professionals at the time didn’t think was possible. She awoke the nations conscience to the plight of the mentally ill.

Wind Power Essay -- Exploratory Essays Research Papers

Wind Power Energy production causes more pollution than any other industry in the country. Currently, nearly all of the electricity produced in the United States is generated by fossil fuel plants, nuclear plants, and hydroelectric plants. The build-up in the atmosphere of carbon dioxide and other greenhouse gases produced by the burning of fossil fuels now threatens far-reaching climate change. In addition to global warming, conventional methods of electricity generation release the gases responsible for acid rain, sulfur dioxide and nitrogen oxide. In order to prevent further degradation of our environment and successfully transition to a sustainable society, we must change our current patterns of production and consumption. Conservation and switching to renewable sources of energy, such as wind power, are crucial steps to achieving this goal of sustainability. Wind power alone has the potential to meet 20 percent or more of the world's electricity needs within the next four to five years, (J ohansson, 157). Wind power, however, is still a developing technology, and is therefore far from reaching its full potential. How Wind Machines Work: Wind is the product of sunlight heating the surface of the Earth unevenly. Warmer air rises and cooler air tumbles in to replace it, causing everything from gentle breezes to raging tornadoes. Whatever the amount of power in the wind, it can be harnessed by a machine called a wind turbine. The most common type of wind turbine has a horizontal axis, with two or more aerodynamic blades mounted on the horizontal shaft, (AccessScience, "Types of Wind Machines"). As the wind passes over a turbine's blade, pressure forms on the downwind side, thrusting it upward like a propeller. In these... ... state's consumers the choice of who supplies their electric power and how that power is produced. With the implementation of at least some of these changes, wind power will eventually become a clean source of energy that all people can afford to rely on. Â   Sources: AccessScience.com. keyword: "Wind Power." Carley, Sanya, Sierra Curtis-McLane, and Galen O'Toole. "Renewable Energy at Swarthmore." April 15, 2001. Jacobson, Mark Z. and Gilbert M. Masters. "Exploiting Wind Versus Coal." www.sciencemag.org. August 24, 2001 Johansson, Thomas B. Renewable Energy: Sources for Fuels and Electricity. Island Press, Washington D.C., 1993. Raabe, Steve and Joey Bunch. "Advocates Say Wind Power Progressing from Novelty to Mainstream Practicality." The Denver Post Knight Ridder/Tribune Business News. April 20, 2003. www.newwindenergy.com www.pennfuture.org

Othello – Act three scene three is one of the most important scenes in this play

Act three scene three is one of the most important scenes in this play; this is because it is the scene when we see Iago has successfully manipulated Othello into believing that Desdemona has not been faithful to him, this is very significant to the rest of the play as it affects everything Othello the main character thinks, feels and says from this point onwards. At the start we see a noble character, who by the end of the scene is left on his knees swearing revenge on his wife. Act three scene three is also the longest scene in the play, which reflects its importance because so much develops and evolves throughout this period. During act three scene three we can actually begin to see the importance of the scene to the rest of the play, as the plot really starts to move forward, this is once Iago has planted his seeds of suspicion in Othello's mind and starts to water them so that the suspicion will grow. This is a significant development in the play as we see Iago put the plans he spoke of in earlier soliloquies and asides into action. In act three scene three just as Cassio hurriedly leaves the room Iago says â€Å"Ha! I like not that† this is said to arose suspicion in Othello's mind as once this has been said Iago leaves Othello to ponder the various diabolical meanings provided within this short statement, which makes him quite agitated and irritable. At the end of the scene we also see a completely transformed Othello who uses vulgar language and crude animal imagery such as â€Å"I had rather be a toad and live upon the vapour of a dungeon. Than keep a corner in the thing I love for others uses. This is a clear influence of Iago upon Othello who know seems more violent. Towards the end of the scene the decided plan of action will be for Othello to kill both Cassio and Desdemona, we know this as he says, â€Å"I will withdraw to furnish me with some swift means of death for the fair devil. † This is linked to the rest of the play because we can see Iago's plan is starting to work, and that he has manipulated Othello enough to make him think Desdemona is unfaithful so much so he now wants to kill her, this shows a complete transformation in Othello's character. The scene is also important as it reveals the true extent of Iago's devilish nature and how he goes about putting it to use by manipulating Othello in way the audience would not have thought possible, he manages to tear Othello and Desdemona's seemingly strong relationship up within a relatively short period of time, although we have already seen this side of Iago before when he shouts to Barbantio in act one scene one â€Å"an old black ram is tupping your white yew. This reveals part of his racist crude ways as well as showing us how deceitful he truly is in as much as he is pretending Roderigo is saying these things, he also reveals the marriage of Othello and Desdemona to Barbantio behind their backs. By doing this early on the audience are immediately aware of Iago's deceitful nature. The quote also reveals Iago's racist ways and what he thinks of moors and non-Venetians. These comments he makes would shock a twenty first century audience, as we live in a multi cultural society and everybody should be treated equally within it, however a Elizabethan audience would not of been shocked due to the fact they thought black men were sexually charged predators as shown in many of the quotes. Other signs that Iago is a skilled manipulator is the way he persuades Othello of Desdemona's infidelity, he uses various techniques to do this, for a start he appears to let on more than he really knows, this makes Othello want to feed his suspicion. There are also points when fate plays a part in the proceedings such as when Iago receives a particular handkerchief, which was Othello's first gift to Desdemona, he then tells Othello that Cassio dropped it, this is the proof Othello requested. Iago then went on to make up a dream he said Cassio had of Desdemona in which Cassio started saying, â€Å"sweet Desdemona, let us be wary, let us hide our loves,† this completely enraged Othello, whilst Iago appeared to be getting a kick out of everything that was going on. He is also quick to point out Othello's cultural differences in an attempt to make him feel insecure and like an outsider this is revealed in the quote â€Å"They dare not show their husbands; their best conscience. † By saying this he is telling Othello that Venetian women are loose and that he does not know what they are like, as he is an outsider. Religious references are used a plenty during this scene an example is when Othello uses such phrases as â€Å"death and damnation† and â€Å"heavan and hell† it is a very important theme in the play. The fact people were very religious in the sixteenth century is very important as it appears Iago has no concern for his soul, he has no sense of shame or remorse which is quite a chilling thought. The reason this scene is so important is the complete transformation of Othello the main character from a dignified figure to a jealous rage, we can see how successful Iago was here as earlier we saw how noble and calm Othello was when confronted by Barbantio and he told him to put his sword away now at the end of act three scene three Othello has become extremely violent and less confident in his relationship with Desdemona. We are also able to see how Shakespearian tragedies work, clearly the hero moves from a state of happiness to misery and eventual death through some fault or weakness of their own in Othello's case his tragic weakness or flaw, can be linked to the theme of jealousy and honesty within the play, he is easily made to jump to conclusions through thoughts of jealousy when it comes to Desdemona's infidelity, he is also too open and trusting towards certain characters like Iago who take advantage. By the end of the scene Othello has been completely enraged and his stature and reputation turn for the worst seen mainly through his language, which was once poetic like, Othello's language was controlled and he was able to enthral an audience as he did with the duke when explaining his courtship with Desdemona. Towards the end he is left cursing using imagery of hell such as â€Å"death and damnation† which are clear influences of Iago. The point we see Othello has completely given up and lost faith in Desdemona is when he says â€Å"farewell tranquil mind† which is a clear indication of how he feels completely distraught. To make this scene stand out among the rest Shakespeare has been very clever with his dramatic devices and his use of them in particular the way people enter and exit, for example when Cassio exits hurriedly leaving Desdemona, which causes Othello to wonder why he left so hastily. There is also the matter of timing and when characters speak which causes an awful amount of dramatic intensity, as mentioned earlier the length of the scene is very significant to the rest of the play because it allows time enough for Iago to put his plan into action and to work Othello's trust. When talking about dramatic devices we must also mention the very important part of soliloquies and asides in which a character reveals their inner most thoughts and feelings, which leads to dramatic irony as the audience are already aware of plans and actions to be undertaken. In conclusion the fact that so much significant and crucial parts take place in act three scene three prove that it is very important to the rest of the play, as it really starts to develop the plot and themes we have seen growing throughout earlier scenes. It is especially important because of the fact we see such a tremendous change in Othello.

Marketing scenario Essay

Introduction Positioned as an premium offering focused to lowest overall cost to end users through superior overall performance. Leader in quality , performance and technological innovation Product lines Carton sealing and industrial tapes Specialized adhesives Other packaging products K2 tape – Manufactured using patented technology and a brand name for pressure sensitive carton sealing tape Very high tensile strength and sheer resistance Positioning High Price K2 Products Low Quality High Quality Ipack Tensile New Product Low Price Problem Statement †¢ K2 tape competed against inferior economy grade products in carton sealing type †¢ IPACK offered 25-35% lesser price †¢ Revenue of K2- $68.6 million IPACK – $28.5 million in 2012 †¢ Tensile – a new competitor had $2.7 million dollar sale with one sales representative Should PST stay with high quality product or enter the economy grade segment ? Option 1: Enter the economy grade segment under the same brand PROS Access to the economy segment Defend market share against competition Diversification of product portfolio CONS Dilution of the brand image as a maker of  technological superior product Cannibalization of its own product offering Cluttered product line Option 2: Enter the economy grade segment under different brand Implications for: PROS CONS Customer †¢ Ability to fulfill need of price sensitive  customers †¢ Possibility of change in perception of  being a quality leader Distributor †¢ Possibility to offer a low end PST  product †¢ Even wider product range; Limited  sales force Sales Force †¢ Ability to offer more variety in terms of  price levels †¢ More effort to explain product  differences Brand †¢ No positive impact †¢ Negative impact on brand image Option 2: Stay with high-quality products Implications for: PROS CONS Customer †¢ Maintaining image of quality Leader †¢ Loss of Market share; Not targeting  price sensitive consumers Distributor †¢ No need for adjustment in  distribution policy †¢ Low-price offer only from competitor not from PST Sales Force †¢ Consistent and easy product  quality †¢ No ability to offer solution for price  sensitive customer Brand †¢ Consistent overall brand image †¢ No negative impact Recommendation PST should enter the economy grade segment NEW BRAND †¢ New name (unrelated to PST) to avoid negative impact on brand image †¢ Marketed completely independent PRODUCT LAUNCH †¢ Development and launch of two new products to compete with Tensile †¢ Competitive pricing strategy (similar to Tensile) ENTER MARKET †¢ Make use of well established distribution network †¢ Offer economy equivalents for RD-48 & RDS-72 SUCCESS FACTORS †¢ There is a projected growth in demand (e.g. packaging segment 2.2%) †¢ PST has an established sales force and distribution network in the tape market †¢ There is a lack of brand loyalty of price sensitive customers (switching to PSTs new brand) †¢ There was suitable equipment and capacity for quick production Distribution Plan †¢ Distribution through existing network for faster brand growth †¢ Hire more sales people to increase service quality & sales in PSTs tape business

Hazara people Essay

The book is superior to the film in many ways. Both of these versions of the story are very well fulfilled, however I believe that book has more detail and explains the story better. The book is superior to the film because the author described various facets of Amir’s emotional world, it showed Baba dying, and included important parts of the struggle Amir and Sohrab went through to get to America together. In the book, the author gets into the detail of Amir’s feelings and inner conflicts between himself and Hassan. In the movie it only shows a few scenes that you can truly point out his guilt towards what he had done to Hassan. In the book it says, â€Å"I hit him with another pomegranate, in the shoulder this time. The juice splattered his face. ‘Hit me back! ’ I spat. ‘Hit me back goddamn you! ’I wished he would. I wished he’d give me the punishment I craved, so maybe I could finally sleep that night. † (92) This quote is proof that Amir still feels guilt inside of him for leaving Hassan the day he got raped by Assef. It also demonstrates Hassan’s loyalty towards Amir. Assef was the older boy who picked on Hassan and Amir because Hassan was Hazara. Amir wanted him to punish him for not standing up for him like Hassan had done since they could walk. This was the point in the film that you could tell that Amir was feeling guilt from not helping Hassan. In the book however, there was much more detail and I could tell that he was feeling guilt from this situation and when he told his father that Hassan couldn’t go on the trip with them because he had a cold. Also, in the book I could predict why Baba never wanted to let go of Hassan and Ali. The author gave hints that there was something going on between Hassan and Baba up until the part Amir found out Hassan was his half-brother from Rahim Khan. In the movie, it was hard to tell there was a reason Baba wanted to keep Hassan and Ali until Amir asked what he thought about getting new servants. By Baba’s reaction in the movie it just seemed that he wanted to keep them because he and Ali had grown to be the best of friends. However, it was not really Ali Baba was trying to save. In the book Baba says, â€Å"‘Hassan’s not going anywhere. ’† This was the biggest sign that I thought the author gave. This quote is only one example of when the author gave a clue that Hassan meant more than a normal servant did to Baba. The book is superior to the film by the suggestions given by the author about Hassan meaning a lot to Baba. The next reason the book is superior to the film is because the movie skipped important parts of Baba’s sickness. First of all, the film did not even say Baba was sick. The author made sure that he stated Baba had cancer and that he had to live with Amir and Soraya so that they could take care of him and give him his pain medication. In the film it only showed Baba coughing once and the scene that he died in. In the book, the author included many different incidences that Baba was suffering and coughing. Also, in the chapter that Baba died you could tell that he was dying and when he said he didn’t want his medications that night I knew he was going to die. However, in the film it did not show Baba until Amir brought him to sleep. Baba was one of the main characters in the story and I believe that the film should have shown him suffering, and dying. Later on in the story Amir gets a call from Rahim Khan saying that he needed him to come to Pakistan. When Amir got there Rahim Khan told Amir a heartbreaking secret that everyone knew except him. Rahim Khan told him that he had to go and get his nephew in Kabul. In the novel, the author explains the whole story that Amir and Sohrab went through so that Amir could take Sohrab back to America to live with him and Soraya. The film missed all of the trouble they went through to get him there. In the book, the two of them went through troubles including when Sohrab tried to kill himself. This was another turning point of the novel. It was a huge event that I think should have been included in the film. When Sohrab attempted to kill himself I thought that was his way of showing that he could not trust Amir anymore and that he didn’t want to go to America no matter what it took. But when he found out that he didn’t have to go back to an orphanage he was truly happy to go with Amir. In the film, it cut out everything, even though these were important events. In the novel it says, â€Å"‘We’re going to America! ’ I pushed the door open. Stepped into the bathroom. Suddenly, I was on my knees, screaming. Screaming through my clenched teeth. Screaming until my throat would rip and my chest explode. † (343) This was the part of the novel that Sohrab tried to kill himself. This quote was very important in the novel. I think this because you do not know what exactly Amir is screaming about, but you know it’s bad. The author did a good job at this part because it almost forced you to continue reading to see what happened to Sohrab. The book was able to capture all of the details about the characters and their emotions and the situations they were in. However, the movie skimmed the interactions of Amir, Hassan, Baba, and Rahim Khan at times. In conclusion, the book is superior to the film. The AUTHOR did a beautiful job writing the story about Amir’s life and his guilt and the redemption he experienced.